Read next: New product in an unfamiliar market - Don’t make things harder for yourselfWhen entering an unfamiliar market it is important to focus where it matters. Focus on the product and not the process. Focus on what matters to your customer.
Let’s face it, when you’re just starting on a new project it can be easy to feel unsure of a product’s value. The inclination to avoid failure by bolstering the value is natural, but be careful how you go about doing that