Watch How does a website remember you? (What cookies are) on Youtube

How does a website remember you? (How cookies work)


From user accounts to shopping carts, websites use cookies to keep track of visitors in order to properly display content. We’ve all heard of cookies but what exactly are they? Good question.

A cookie is a small amount of data stored on a user’s computer and sent back with various requests. In short, it’s typically a user ID. Once a website understands who you are, it can deliver information relevant to you specifically—shopping carts, user dashboards, targeted ads, and much more.

Read More
Watch Minimum Viable Product (MVP) and web development on Youtube

Minimum Viable Product (MVP) and web development


Minimum Viable Product is simply a strategy in which a product is introduced to market as soon as possible and then the additional features are built while learning from customer feedback. Typically this means that a roadmap of features is drawn and features are released one by one, but in extreme cases, products aren’t even fully functional until a presale has been made.

While certainly not ideal for many products, MVP is a strategy that works well in web development as it is very easy to release updates and gather feedback. Invariable customers will have opinions and perspectives that differ from your own and getting feedback early will allow for adaptation without significant extra expense.

Read More
Watch What is Structured Data? (Or Schema.org, metadata, and Open Graph) on Youtube

What is Structured Data? (Or Schema.org, metadata, and Open Graph)


The last time you played a song in your car and the title showed up on the radio screen, you saw metadata in action—information that is hidden behind the scenes to provide additional detail about a file or system. Websites have metadata to provide information about the company, content type, publishing date, and more.

Structured Data, commonly ‘Schema.org’ is a collaboration between Google, Yahoo!, Microsoft, and Yandex to provide a consistent format for websites. Using this clear format allows search engines to correctly categorize websites and interpret content.

Read More
Watch Your printed documents have fingerprints - Machine Identification Code (MIC) on Youtube

Your printed documents have fingerprints - Machine Identification Code (MIC)


In the 80's Xerox designed a way to hide information in plain sight as a way to combat counterfeiting. An ingenious, simple, and hidden code of small yellow dots called Printer Steganography were added to each printed document to include the date and time of printing and the serial number of the printer.

This yellow dot matrix is virtually imperceptible to the human eye, but can be easily captured and decoded with a scanner or camera. Since then, new variations have been used, including using various shades of grey within the printed matter to include data. Whatever you print with, there’s a very good chance there is some form of MIC being included on your printouts. Is it ingenious tracking? Absolutely. Is it a good thing? You decide.

Read More