One minute overview seriesMonday, June 1st 2020 The problem with branding is how easy it is to abandon company essence by building a facade of what we think our customers wish to see. This is a bad strategy and a losing battle from the start. This distortion of the concept of branding is both ineffective and detrimental.
Good branding requires first determining your essence and being the best version of yourself and THEN communicating that in a clear, consistent way that your customers can actually hear. Read More
One minute overview seriesSaturday, May 30th 2020 We often hear the question “Should I build my own software or use off-the-shelf systems that are already out there?” and the answer is fairly simple: if you can find SAAS that meets your needs, use it. Because the development cost is shared by all of the users the price is low and the system is maintained and updated at no additional cost.
However, in most cases it is nearly impossible to find SAAS to actually meet your needs, and that is where custom systems come in. Custom-built web software usually pays for itself quickly and is a very good investment. It also allows for a much more innovative approach to business as it is tailored to YOU—if you want to try something different it can be easily built in to your system.
Security and PrivacyFriday, May 29th 2020 Privacy is complicated and every step in the right direction counts. Let’s start with web searches. We all perform web searches many times every day and Google tracks just about everything—it’s something that is alarming when you really dig into the nuts and bolts of what is being tracked and where that data goes.
Security and PrivacyThursday, May 28th 2020 Most people think of password hacking as someone in a hoodie singling you out and guessing what your password might be, and while this can happen, it usually is not the case. The fact of the matter is that most password hacking is done by computers running password cracking systems, and computers are quite good at that sort of thing.
In short: be smart, and expect hackers to be much smarter.
One minute overview seriesWednesday, May 27th 2020 Quality doesn’t always equal value. First and foremost ask yourself are you providing value to your viewer, regardless of how polished and professional your content may look. Respect the time it takes to consume your content and make it worthwhile. Make it beneficial. Make it GOOD.
If you are producing videos, consider cutting down some of the dead wood and use faster pacing in general. For written content the same principle applies—provide concentrated, edited, high-quality content that gives value to the consumer.