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Watch How does a website remember you? (What cookies are) on Youtube

How does a website remember you? (How cookies work)


From user accounts to shopping carts, websites use cookies to keep track of visitors in order to properly display content. We’ve all heard of cookies but what exactly are they? Good question.

A cookie is a small amount of data stored on a user’s computer and sent back with various requests. In short, it’s typically a user ID. Once a website understands who you are, it can deliver information relevant to you specifically—shopping carts, user dashboards, targeted ads, and much more.

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Watch What is Structured Data? (Or Schema.org, metadata, and Open Graph) on Youtube

What is Structured Data? (Or Schema.org, metadata, and Open Graph)


The last time you played a song in your car and the title showed up on the radio screen, you saw metadata in action—information that is hidden behind the scenes to provide additional detail about a file or system. Websites have metadata to provide information about the company, content type, publishing date, and more.

Structured Data, commonly ‘Schema.org’ is a collaboration between Google, Yahoo!, Microsoft, and Yandex to provide a consistent format for websites. Using this clear format allows search engines to correctly categorize websites and interpret content.

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Watch Your printed documents have fingerprints - Machine Identification Code (MIC) on Youtube

Your printed documents have fingerprints - Machine Identification Code (MIC)


In the 80's Xerox designed a way to hide information in plain sight as a way to combat counterfeiting. An ingenious, simple, and hidden code of small yellow dots called Printer Steganography were added to each printed document to include the date and time of printing and the serial number of the printer.

This yellow dot matrix is virtually imperceptible to the human eye, but can be easily captured and decoded with a scanner or camera. Since then, new variations have been used, including using various shades of grey within the printed matter to include data. Whatever you print with, there’s a very good chance there is some form of MIC being included on your printouts. Is it ingenious tracking? Absolutely. Is it a good thing? You decide.

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Watch Google Trends - The Universally Helpful Tool  on Youtube

Google Trends - The Universally Helpful Tool


Do you know what your audience is doing? Spotting attention, knowing where people are focused, being in touch with current trends is important and yet so easily overlooked and misinterpreted. Without some general knowledge of where interest falls, we are flying blind and simply hoping for the best. Most online businesses use the traffic stats of their own website to gain insight into what people want and where they lose interest, but in the best case of a large company this is working within the bubble of a small data set, and when launching a new company or product this simply isn’t an option.
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