Avast Ye Scallywag! An example of tech keeping things fun in the workplace
One minute overview seriesWe believe that having fun is one of the most important aspects to business. Sure, there’s hard work, discipline, focus, and a few other things that are needed too, but having fun is the fuel for our creative thinking and motivation.
Automated reminders for a smile or a laugh are little gems that are worth their weight in gold, and this one just tickles us to no end. Whenever someone reacts to our posts a pirate shouts at us. At the moment this pirate has a limited repertoire of “FULL AHEAD!” for positive reactions and “ABANDON SHIP!” for negative ones, but we’re thinking of expanding this significantly. What do you think? Geoffrey Rush shouting orders as Captain Barbossa is as motivational as it gets. The possibilities!
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Don’t lose yourself while branding
One minute overview seriesThe problem with branding is how easy it is to abandon company essence by building a facade of what we think our customers wish to see. This is a bad strategy and a losing battle from the start. This distortion of the concept of branding is both ineffective and detrimental.
Good branding requires first determining your essence and being the best version of yourself and THEN communicating that in a clear, consistent way that your customers can actually hear.
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Know your allowable tolerance
One minute overview seriesAllowable Tolerance: The tolerance required for any given task. In other words, how perfect you need to be, and how much time and cost can be sacrificed in pursuit of that level of perfection.
Knowing the allowable tolerance for any given task is an easy way to ensure perfectionism doesn’t slow you down. Some tasks require great precision and some don’t. Speed and perfection are both valuable, so understand exactly what is required and act accordingly.
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New product in an unfamiliar market - Don’t make things harder for yourself
One minute overview seriesWhen entering an unfamiliar market it is important to focus where it matters. Focus on the product and not the process. Focus on what matters to your customer.
Let’s face it, when you’re just starting on a new project it can be easy to feel unsure of a product’s value. The inclination to avoid failure by bolstering the value is natural, but be careful how you go about doing that
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