Home The Kitchen Market Research

Tagged Market Research

Market research tools and resources
Watch Minimum Viable Product (MVP) and web development on Youtube

Minimum Viable Product (MVP) and web development


Minimum Viable Product is simply a strategy in which a product is introduced to market as soon as possible and then the additional features are built while learning from customer feedback. Typically this means that a roadmap of features is drawn and features are released one by one, but in extreme cases, products aren’t even fully functional until a presale has been made.

While certainly not ideal for many products, MVP is a strategy that works well in web development as it is very easy to release updates and gather feedback. Invariable customers will have opinions and perspectives that differ from your own and getting feedback early will allow for adaptation without significant extra expense.

Read More
Watch Google Trends - The Universally Helpful Tool  on Youtube

Google Trends - The Universally Helpful Tool


Do you know what your audience is doing? Spotting attention, knowing where people are focused, being in touch with current trends is important and yet so easily overlooked and misinterpreted. Without some general knowledge of where interest falls, we are flying blind and simply hoping for the best. Most online businesses use the traffic stats of their own website to gain insight into what people want and where they lose interest, but in the best case of a large company this is working within the bubble of a small data set, and when launching a new company or product this simply isn’t an option.
Read More
Watch Nonverbal Communication - Why feet are usually honest on Youtube

Nonverbal Communication - Why feet are usually honest


During childhood we are taught to mask our feelings to be polite and socially graceful. Our facial expressions, voice tone, arms, hands are just a few of the things we quickly learn to control. Feet motion, however, is usually not something that a parent would correct and thus we rarely learn to control our feet and their various forms of expression.

Entire volumes could be written on the body language of feet, but let’s keep it to three interesting ways feet express how people really feel.

Read More
Watch Email tracking - How it works and why it isn’t always reliable on Youtube

Email tracking - How it works and why it isn’t always reliable


Email tracking, or sometimes called pixel tracking, is a way to determine if someone has read an email after you have sent it. Once sent, an email is delivered to servers which you have no access to, making it difficult to determine when it is opened. There’s a solution though: using remote content, usually a small 1px by 1px transparent image. These images are tiny and clear so they don’t get in the way.

But what good does a tiny invisible image do? The answer is beautifully simple. It acts as a link back to a server to which you have access. When email newsletters are sent, an image with a unique ID is added to each individual email. Example: The email sent to Zakk may have an ID of 1234. Now whenever the server gets a request for image 1234, we can tell that Zakk has opened his email.

Read More
Watch The SEO tool you have and don’t know about. Lighthouse - the one minute overview on Youtube

The SEO tool you have and don’t know about: Lighthouse


There’s a great little tool housed inside Google Chrome called Lighthouse. It’s a testing and reporting system to determine webpage performance and offer suggestions about speed, accessibility, best practices, SEO, and Progressive Web Apps. Don’t worry if you’re not a developer as this information is clearly presented and built into basic overall scores.

This test is run page by page (not website by website) so try running it on your home page, your product/post page, etc. Do some analysis of your site and see what needs a little adjustment to work well. And remember, this isn’t just for SEO, this is also for general user experience. Treat your visitors right and Google will reward you for it, so make that site FAST! Make it accessible, and keep your code clean and up to date.

Read More
Watch Don’t lose yourself while branding on Youtube

Don’t lose yourself while branding


The problem with branding is how easy it is to abandon company essence by building a facade of what we think our customers wish to see. This is a bad strategy and a losing battle from the start. This distortion of the concept of branding is both ineffective and detrimental.

Good branding requires first determining your essence and being the best version of yourself and THEN communicating that in a clear, consistent way that your customers can actually hear.

Read More
Watch SAAS vs Custom Software. When and why on Youtube

SAAS vs Custom Software. When and why


We often hear the question “Should I build my own software or use off-the-shelf systems that are already out there?” and the answer is fairly simple: if you can find SAAS that meets your needs, use it. Because the development cost is shared by all of the users the price is low and the system is maintained and updated at no additional cost.

However, in most cases it is nearly impossible to find SAAS to actually meet your needs, and that is where custom systems come in. Custom-built web software usually pays for itself quickly and is a very good investment. It also allows for a much more innovative approach to business as it is tailored to YOU—if you want to try something different it can be easily built in to your system.

Read More
Watch Quality does not = VALUE! Respect the time of your viewers on Youtube

Respect the time of your viewers


Quality doesn’t always equal value. First and foremost ask yourself are you providing value to your viewer, regardless of how polished and professional your content may look. Respect the time it takes to consume your content and make it worthwhile. Make it beneficial. Make it GOOD.

If you are producing videos, consider cutting down some of the dead wood and use faster pacing in general. For written content the same principle applies—provide concentrated, edited, high-quality content that gives value to the consumer.

Read More
Watch New product in an unfamiliar market - Don’t make things harder for yourself on Youtube

New product in an unfamiliar market - Don’t make things harder for yourself


When entering an unfamiliar market it is important to focus where it matters. Focus on the product and not the process. Focus on what matters to your customer.

Let’s face it, when you’re just starting on a new project it can be easy to feel unsure of a product’s value. The inclination to avoid failure by bolstering the value is natural, but be careful how you go about doing that

Read More